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Showing posts from June, 2025

Banking & Finance Sector ESG Case Study: Green Bond Awareness Program by Earth5R in Partnership with SBI

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Green bonds are an innovative financial tool designed to fund projects that contribute to environmental sustainability while offering competitive financial returns. Recognizing the potential of green bonds to drive positive environmental change, Earth5R, in partnership with State Bank of India (SBI), launched a year-long Green Bond Awareness Program. The objective was to promote the adoption of green bonds among well-off, educated individuals and to enhance SBI’s Environmental, Social, and Governance (ESG) performance by increasing investments in green financial products. Through the efforts of 1,500 volunteers, the program aimed to educate individuals on the mechanics of green bonds, their environmental benefits, and how they can support projects like renewable energy, sustainable infrastructure, and water conservation. By partnering with SBI, India’s largest public sector bank, the program not only increased awareness but also boosted SBI’s green bond portfolio, strengthening the ban...

ESG & CSR For Construction & Real Estate Sector Case Study: Horticulture Livelihood and Urban Greening Initiative with Earth5R and Larsen & Toubro

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INTRODUCTION In collaboration with Larsen & Toubro, Earth5R launched an innovative horticulture program in a large slum area in Mumbai. The initiative focused on training women living in the slums to grow saplings from seeds and small plants from saplings. The program addressed multiple urban challenges, including the urban heat island effect, air quality concerns, and lack of livelihood opportunities.  By utilizing local resources like compost and upcycled containers, this initiative not only generated income for the women but also contributed to local plantation drives, reducing the carbon footprint and enhancing the city’s greenery. THE PROBLEM STATEMENT Urban areas like Mumbai suffer from a shortage of trees, which leads to poor air quality, heat retention, and a rise in temperatures, especially on rooftops made from tin, where the urban heat island effect is prominent. Additionally, women in slum areas often lack stable livelihood opportunities. Traditionally, saplings for...

Earth5R’s Waste Segregation and Plastic Recovery Program: An ESG Case Study in the Quick Commerce Industry​

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INTRODUCTION With the quick commerce industry booming, companies are looking for ways to reduce the environmental impact of their packaging waste while keeping up with consumer expectations for sustainability. By partnering with Earth5R, quick commerce companies can develop fun, engaging waste segregation and plastic collection programs that not only boost their ESG performance but also involve their delivery teams and communities in exciting sustainability initiatives. THE PROBLEM STATEMENT The rapid expansion of the quick commerce industry has led to a surge in single-use plastic packaging waste. These companies need effective waste management strategies that reduce their plastic footprint, meet regulatory requirements, and create positive social impact. With increasing demands from consumers and regulators, quick commerce companies are exploring ways to integrate sustainability while engaging their communities and employees. EARTH5R’S PROPOSED INTERVENTION & SOLUTION Earth5R...

Water and Beverages Industry: Earth5R© Partnership case study: Driving plastic recovery for a leading European water brand

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ABOUT THE COMPANY This European beverage company, renowned for its premium water, sought to address its supply chain footprint by initiating a large-scale plastic recovery and recycling program. Faced with growing regulatory demands and consumer scrutiny over carbon footprint, the company partnered with Earth5R to create a holistic, community-driven solution. THE PROBLEM STATEMENT The beverage industry’s reliance on plastic packaging was becoming a growing concern as European regulators began enforcing stricter waste management policies. Additionally, the company faced challenges in aligning its plastic waste recovery efforts with community engagement and circular economy principles, while also needing a structured reporting mechanism for its ESG goals . EARTH5R’S INTERVENTION & SOLUTION Earth5R deployed its advanced plastic recovery and recycling platform, helping the company design and implement a large-scale plastic credit program. Key actions included: Plastic Recovery...

ESG & CSR For Water Conservation Industry Case Study: Nationwide Water Conservation Awareness Program by Earth5R (2015-2023)

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INTRODUCTION India faces increasing water stress due to rapid urbanization and growing demand for water resources. To address this issue, Earth5R launched a nationwide water conservation awareness program between 2015 and 2023. This initiative involved 3,500 volunteers who educated residents on rainwater harvesting, wastewater recycling, and the adoption of water-efficient technologies. The program resulted in significant water savings and promoted sustainable water management across the country. THE PROBLEM STATEMENT Urban India relies heavily on external water sources, often at the expense of groundwater and local ecosystems. Water wastage is rampant due to outdated infrastructure and a lack of awareness around sustainable water practices. Without interventions such as rainwater harvesting, wastewater recycling, and reusing methods, cities will continue to face severe water shortages, especially during dry seasons. EARTH5R’S INTERVENTION & SOLUTION Volunteer-Led Water Conservat...