Banking & Finance Sector ESG Case Study: Green Bond Awareness Program by Earth5R in Partnership with SBI
Green bonds are an innovative financial tool designed to fund projects that contribute to environmental sustainability while offering competitive financial returns. Recognizing the potential of green bonds to drive positive environmental change, Earth5R, in partnership with State Bank of India (SBI), launched a year-long Green Bond Awareness Program. The objective was to promote the adoption of green bonds among well-off, educated individuals and to enhance SBI’s Environmental, Social, and Governance (ESG) performance by increasing investments in green financial products. Through the efforts of 1,500 volunteers, the program aimed to educate individuals on the mechanics of green bonds, their environmental benefits, and how they can support projects like renewable energy, sustainable infrastructure, and water conservation. By partnering with SBI, India’s largest public sector bank, the program not only increased awareness but also boosted SBI’s green bond portfolio, strengthening the ban...