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Case Study: Mithi River Plastic Waste Cleanup Project by Earth5R

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The Mithi River, which winds through the urban sprawl of Mumbai, has long been a vital resource for the city. Once rich in biodiversity and ecological importance, the river has become a symbol of environmental degradation due to years of unchecked pollution. The Mithi river plastic waste, industrial effluents, and municipal garbage have turned the river into a toxic channel, choking aquatic life, increasing flood risks, and threatening the health and livelihoods of nearby communities. To address this crisis, Earth5R, in collaboration with United Nations Technology Innovation Labs (UNTIL), Huhtamäki Oyj, RiverRecycle, and the Mumbai Municipal Corporation, launched the Mithi River Plastic Waste Cleanup Project in October 2020. The project is based on innovation, sustainability, and community engagement and supported by a whopping €0.6 million in funding. A standout feature of the project is the deployment of solar-powered technology to collect and process plastic waste from the river. Th...
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ESG & CSR case study for Plastic Packaging Based Industries

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Case Study: Solid Waste and Plastic Waste Management Program by Earth5R (2015-2023) INTRODUCTION From 2015 to 2023, Earth5R initiated a large-scale solid waste management program focused on waste segregation, particularly the management of plastic waste. With the participation of an average of 10,000 citizens each year, the program focused on preventing recyclable waste from going to landfills and instead promoting proper segregation and recycling practices. This initiative aligns with the growing need for companies engaged in plastic packaging to reduce their environmental footprint and improve sustainability practices across their supply chains. THE PROBLEM STATEMENT Plastic waste, if not properly segregated, often ends up in landfills or oceans, where it takes hundreds of years to decompose. As plastic is a major component of solid waste, companies involved in manufacturing and using plastic packaging are under increasing scrutiny to adopt responsible waste management practices. Th...
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